In this workshop Karen will discuss how teams can leverage CU Anschutz's in-house social media services to support their clinical research recruitment goals. She will also demonstrate how ads on social media platforms are an effective and inexpensive way to increase awareness of your research study. Kiley will provide an overview of social media and recruitment metrics from CU Anschutz campaigns that were executed in 2024. Jacob will discuss the importance of CU Anschutz social media brand standards and compliance. In this workshop experts will show you how they can assist you in developing a social media strategy so you can focus on the day-to-day operations of your study. 

Presenters: 

Karen Parada, MS, Program Manager, Clinical Research Recruitment Program 

Kiley Vander Wyst, PhD, MPH, Program Director Clinical Research Recruitment Program 

Jacob Miller, Social Media Manager, Office of Communications